APRIL77 （エイプリル77）ファッションブランドコレクション情報

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APRIL77 2010 SPRING／SUMMER COLLECTION "YOUTHFUL ABANDON"

APRIL77 （エイプリル77） 2010 S/S SEASON THEME
『 YOUTHFUL ABANDON 』

The action takes place in the USA, somewhere between Portland and Seattle.
We're in the late 80's, classic rock is falling and the alternative music scene is rising :
welcome to noise, hardcore, grunge and shoegazing.

The fashion has become anti-fashion.
Generation X screams its motto << It's cool to be not cool >>.

Androgynous and unkempt appearance, minimalist styles and contradictory trends :
this is the DNA of YOUTHFUL ABANDON.
The classic open end denim that's thicker, darker and coarser than
ring-spun denim reflects the second hand mood of the collection.

The vintage influence, as well as the strong American spirit - with references to Native American
patterns, cowboys shirts and preppy style - gives YOUTHFUL ABANDON an authentic story to tell.

Take a seat in our time-travel machine and discover the 69' Skinhead Spirit translated into
camouflage prints jeans, trench coats and our famous Manchester polo shirt.

breathe !

Spring/Summer 2010 will be spent outdoors with clothing made entirely of natural fabrics
- fishing and hunting pockets details, oiled cotton jacket, flanel shirts and chino pants -
emphasizing APRIl77's continued quest to be a cruelty-free label.

APRIL77 （エイプリル77）

APRIL77 （エイプリル77）取り扱い店

APRIL77 （エイプリル77）を見た人はこんなブランドも見ています。

CHRISTOPHE LEMAIRE

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JAMOOLが共感するファッションブランドのリアルな世界観を伝えたい。
今後の成長が期待される新鋭ブランドから、実力派ブランドまで、各ブランドのコレクションを発信していく。

SPRING／SUMMER

AUTUMN／WINTER