house of the very island ファッションブランド 2010年春夏メンズコレクション

house of the very island 2010 SPRING／SUMMER MEN'S COLLECTION

house of the very island 2010 S/S SEASON 『 accumulation+5 』

With our upcoming ss collection 2010 we continue to create a casual all-sex look by exploring geometric elements of patterndrawing.

Visual starting point were images of quickly growing, self organising urban structures where informal settlements and intentional town planning overlap until they dissolve into permanently changing diversity:

- the cityscape of the animation movie tekkon kinkreet for example, continuously transformed by changing points of view

- pictures taken by the china based photojournalist Sean Gallagher

- installations by the artist cornelia parker resembling fragmented pieces of matter, frozen in time

These visions of „exploding" cities, contemporary and futuristic are translated into distorted, layered patterns and hybrid shapes.

As in our previous collections, materials were chosen from an ecological point of view: we use hand woven organic cotton (checks), organic cotton jerseys, soja/bamboo/cotton blends, hemp, linen and hemp blends...
main colours: warm red, turquoise blue, dark yellow. Some of the fabrics are hand painted with plant dyes to create a toned down colourfulness.

go to OFFICIAL SITE

house of the very island’s club division middlesex klassenkampf but the question is where are you, now?

Designer

karin krapfenbauer lives and works in vienna studied comperative literature and fashion.
markus hausleitner lives and works in vienna studied fashion and hosts several micro-clubbings and curates exhibitions with upcoming artists.
they met while studying at the university of applied arts in vienna (teachers: viktor & rolf raf simons) and started working together after graduating.

About the Label

The label house of the very island’s club division middlesex klassenkampf but the question is where are you now? was founded in 2006.

House of the very island’s started out as a cooperation of four designers rooted in a network of underground artists musicians and film-makers in Vienna. A therefore widely influenced notion of clothing defined the label´s work all collections including short films presented along with them.
Since 2008 Karin Krapfenbauer and Markus Hausleitner work as a team focusing explicitely on fashion.

Heading for an all sexes avant-garde casual wear House of combines effortless wearability with conceptual patternmaking and explicit silhouettes. Mathematical operations are used to make classic patterns into complex witty and highly individual clothes.
Another key aspect is the use of ecological and fair trade materials. The focus on sustainability and socially fair modes of production is not only due to political convictions but it is first of all an aesthetic choice and a decision for high quality standards. The sensual quality of hand woven textures the liveliness of plant colours and the wearing charecteristics of organic materials are an essential part of the looks.

The question marking the end of the label’s name should be read as a constant appeal reminding us that fashion is not a closed entity but a vital part of social political and cultural discourses.

founded 2006

2006
first presentation in paris (women’s fashion week)
showroom rendez vous paris
speerstra gallery installation + video presentation paris
6 festival show vienna
press award (award for international press-agency)

2007
presentation paris (women’s fashion week)
showroom anna flatz paris
showroom + video presentation

2008
presentation berlin projektgalerie
showroom + video projektgalerie berlin
since september – japanese sales agency “dune”
since november – press agency “cristofoli” paris

2009
presentation paris (men’s fashion week)
showroom rendez-vous paris
showroom « tent « paris
show (official fashion calendar) paris
9 festival show vienna (departure-fashion-night)
presentation/show – tokyo (tokyo fashion week)

2010
showroom “tent” paris
10 festival show vienna