Acne （アクネ）ファッションブランド 2011年春夏レディースコレクション

Acne 2011 SPRING／SUMMER WOMEN'S COLLECTION

Acne （アクネ） 2011 SPRING／SUMMER SEASON

"When we decided to do a show in London I wanted to do something English, and there is so much to England, but I am Swedish, and for me Kensington Palace is part of how I think of England. When we approached the palace they mentioned that Lord Snowdon and Princess Margaret's former apartment may be available. I always wanted to do an apartment show, I love this mix of salon and show and I have always loved Lord Snowdon - so somehow it seemed like the perfect choice. When he first agreed to work with us for ACNE Paper he was our first big name photographer. The raw talent of Central Saint Martins combined with Lord Snowdon's classic Englishness was the perfect mix of uptown and downtown that we at ACNE have always loved.

For SS 11, the general idea from the start was to work with recent aesthetic history as an inspiration. I love something which is a sign of the times, a movement or an artist which typifies an era or a feeling. The challenge of taking something so in people's design consciousness like tattoos and to work with it and do a modern interpretation of the familiar was very interesting. Taking something which is fashionable right now and using it as a springboard for something new - that seemed like something exciting."

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Acne （アクネ）

Acne Jeans -- part of the creative Acne collective from Stockholm
Acne was established in 1996 as a creative collective. The company’s basic strategy and ambition was to work with design and communication consulting as well as launching own Acne branded products. The initial efforts led to work in for example various fields of advertising and graphic design as well as internet gaming and tv production. In the beginning most projects were done for external clients on a consultancy basis but gradually internal projects developed into brands and companies in their own right. Today apart from Acne Jeans the creative Acne collective also consists of Acne Film (film production) Acne Digital (animations and character development) and Acne Creative (advertising and design). All members of the collective are independent entities acting in their own right in various fields of creativity. However they all share the same culture and vision.

Concept

Acne Jeans
Acne Jeans is the result of a fusion between jeans and fashion. Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women ranging from basic cotton t-shirts to tailored jackets luxurious accessories and shoes. In the creative process a great emphasis is put on quality material design comfort and durability. By designing simple functional clothes Acne Jeans aims to create a modern framework for individuality.

Design Philosophy
Acne Jeans makes clothes that are designed to enhance and strengthen the style and personality of the wearer. The clothes are designed to give not to take energy from the individual. The philosophy behind the brand is that while every collection forms a concept each piece can still be worn separately and effortlessly be mixed with other brands to create an individual style. The design process is still directed by founder and creative director Jonny Johansson.

Acne Jeans - the Awards
Acne Jeans has received all major Swedish design awards. In 2000 Acne Jeans received the ELLE magazine’s “ELLEN award” for “designer of the year”. In 2003 the company won the Cafe' Magazine fashion award and in 2004 Acne Jeans received the “Guldknappen award” for best design from the major Swedish fashion magazine “Damernas Va"rld”. The following year 2005 Acne Jeans was presented with ELLE magazine’s “ELLEN award” for “jeans designer of the year”. Acne Jeans is the only fashion brand in Sweden to ever receive all four awards.

Acne Studio’s
In 2003 the first Acne Studio was established in PK-Huset in central Stockholm. During the following year a second Studio was opened in central Copenhagen Denmark. In 2005 three more Studios were opened in the cities of Stockholm Copenhagen and Berlin. The Berlin Studio is co-owned with Andreas Murkudis.