Corrado de Biase 2011 AUTUMN/WINTER SEASON - BRAND Q&A
Q1. Please outline your concept for AW11 and the reasons behind it.
The concept behind my AW11 collection was the idea of a "french bourgeoise" women who tuns sportswear after
a vacation in Miami. I really wanted to mix the idea of couture finishing and volumes with a kind of sportswear attitude using details like big plastic zips, double white stitchings in tick threads or raglan sleeves like in american varsity sweatshirt!
Q2. For this season, what fabrics are you paying attention to?
The fabrics I am paying attention to is mostly felted wool bonded with jersey and organza! I really like the
idea of mix a stiffed fabric like the bonded felted wool with the lightness of organza in order to create a
big contrast of transparence and weights in the same silhouette!
Q3. What role does color play in your AW11 collection?
For this collection I worked, above all, on black and white since I wanted to give a really graphique image
that could remeber a kind of "ADIDAS" haute couture attitude. But since the name of the collection is "Miami on fire" I decided to put a little touch of orange in the prints to suggest the idea of the city burning under
the crazyness of my muse!
Q4. Please choose 3 key items from the collection and outline why you chose them.
The three key Items for me are: the little skater coat of the first silhouette, the skirt of the 6th silhouette and the bolero of the 8th silhouette.
I chose these 3 items cause they represent perfectly this fusion between the couture appeal, that you can see in the volumes behind the two coats and in front of the skirt which hide a whalebone structure to push the kind of shell up, but at the same time they've been turned sporty, using big chunky white zips, double stitchings, silver rodhoide details and more than the others items they express this kind of ironic mix between old french couture technique, and "cheap" sportswear details.
Q5. Please tell us what things are important to you when thinking of a new design.
The most important thing is following my instinct and be always obsessed to create something beautiful. I don't really think about the market at the beginning I am just obsessed to have in front of me an amazing object that people can desire absolutely without any compromise!
Q6. What do you think of fashion in Japan?
I love Japanese fashion, because it's really bold and audacious. Japanese designer love to push the limits and never try to reproduct a vintage image as we often do here in Europe. I think they've been the last ones to create a new concept of clothes that could affirm their own identity, history and cultural background!
Q7. Is there any news of your brand?
I am working on my next show... I think is gonna be amazing, completely different from the first one. I like to work on new concepts and textures each season...
Q8. Finally, please give us your thoughts on our website JAMOOL.
I visited your website and I really like it. I mean when you open it you see that it pays attention, above all, on new young designer's work and this is amazing, cause is the young designers that really need support. But I think that this can happen just in Japan cause Japanese people are really open mind about new creations and probably a little bit bored about big brands. It's so cool!
Corrado de Biase
Designer
Corrado de Biase
Corrado de Biase was born in Bari in August 1977.
He graduated in Fashion and Design at the Istituto Europeo del Design in Rome.
He joined the design team of Silvia Venturini Fendi as design assistant of the Fendi men-women’s footwear collection a position which he held for three years.
In 2005 he transferred to the style office of Yves Saint Laurent as assistant to Francesco Russo and Stefano Pilati coordinating the men and women’s footwear collections.
Since 2008 he has worked with John Galliano as head of the men-women’s footwear line. Still free lancing for John Galliano he also design Rochas footwear with Marco Zanini.
His numerous experiences as a designer of accessories have heightened his sensitivity in the research and experimentation of new materials. This then was the added value of the Couture collection presented by the young designer in Roma on july 2010.
The first ready to wear silhouettes for spring summer 2011 where revealed during Paris Fashion Week in october 2010. For Autumn Winter 2011-2012 Corrado de Biase will present his first ready to wear fashion show March 1st 2011 at Théâtre du Châtelet in Paris officially invited on Chambre Syndicale schedule.
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