eryn brinie （エリンブリニー）ファッションブランド 2011年秋冬レディースルックブック

eryn brinie 2011 AUTUMN／WINTER WOMEN'S LOOKBOOK

eryn brinie （エリンブリニー） 2011 AUTUMN／WINTER SEASON － BRAND Q&A

Q1. Please outline your concept for AW11 and the reasons behind it.

eryn brinié FW11 draws from the old world charms of the Edwardian era. The fine detailing, ruffles and luxurious fabrics are interpreted in a thoroughly modern way whilst maintaining its decadent allure and subtle charm.

Q2. For this season, what fabrics are you paying attention to?

Low gauge knit, jersey, coarse wool all add to the old world charm of the collection whilst feather prints and sequins on dresses add decadence.

Q3. What role does color play in your AW11 collection?

Pastel hues of ivory, oatmeal, mélange gray and Indian rose are accented with burgundy, deep emerald, khaki and black.

Q4. Please choose 3 key items from the collection and outline why you chose them.

Fur trimmed hooded manteau coat because it reminds us of little red riding hood.
Khaki parka with detachable fleece vest for its utilitarian qualities.
Knit looped vest for its dramatic texture.

Q5. Please tell us what things are important to you when thinking of a new design.

The feeling of the design is very important to us. We always try to conjure a feeling and capture that into aesthetics of the design.

Q6. What do you think of fashion in Japan?

We feel Japan has always been at the forefront of innovation in fashion in its design as well as technology. We very much admire the constant creativity Japanese designers strive for.

Q7. Is there any news of your brand?

We have opened a lot of new accounts throughout Europe with our 12 SS collection so you will be able to find eryn brinié more easily in Europe!

Q8. Finally, please give us your thoughts on our website JAMOOL.

Jamool is like a shop window to all the exciting things happening in fashion and style right now and will happen in the future!

eryn brinie （エリンブリニー）

Designer

Eryn Brinie

eryn brinie exemplifies European chic combined with New York’s youthful spirit and modern sensibility. Built around accessible wardrobe fundamentals, eryn brinie creates effortlessly stylish clothes designed to be layered for every occasion. Obscured simplicity reveals meticulously designed details and experimental cuts juxtaposed with soft draping.

eryn brinie embodies a woman who is constantly evolving with the world around her while radiating her own unique sense of beauty. eryn brinie’s signature effeminate luxury with an air of light heartedness makes it a captivating choice.

The inherent nature of eryn brinie is to support the arts with particular emphasis on developing emerging talents and students. In line with an appreciation for craftsmanship that is signature to the eryn brinie innovative spirit, the brand celebrated the launch of eryn brinie/Art of Style on April 15, 2010 at its SoHo flagship.

The immensely successful eryn brinie /art of style program is a platform poised to support both emerging and established creative visionaries. Through this program we collaborate with students and recent graduates to showcase their work on many levels, whether it be on our website or having a press filled opening reception for an in-store exhibition.

eryn brinie is a global brand that can be found in over 13 countries. eryn brinie clothing can also be found at specialty stores throughout the US and online.

URL : http://www.erynbrinie.com/